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Sizzling Summer Series, SESSION 2
Join us for our second installment of the 2022 Sizzling Summer Series - Media Training for Public Health Professionals as we learn from experts in media, risk communication, and journalism from the University of Nebraska-Lincoln's College of Journalism and Mass Communications: Shari R. Veil, MBA, Ph.D. and Cory Armstrong, Ph.D.

***Whether you are in front of a camera, in a public forum, or supporting your colleagues behind the scenes, these in-demand and transferrable skills will equip you to better communicate the value of public health!***

This webinar will focus on understanding the role and goals of journalists in conveying public health messages. Participants will learn preparation strategies for upcoming news interviews, along with how to draft specific talking points and press release information to achieve message outcomes using traditional and social media.

Learning Objectives:
1. Explain media's role and purpose, along with how it benefits public health professionals
2. Provide tips and strategies to prepare for news media interviews and engaging journalists on social media
3. Describe techniques to simplify technical health information and provide instruction for self-protection to be understandable to different audiences
4. Improve overall comfort with media interviews and events

01:00:00

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Speakers

Shari R. Veil, MBA, Ph.D.
Dean of the College of Journalism and Mass Communications @University of Nebraska-Lincoln
Shari R. Veil, MBA, Ph.D., (she/her) is a professor and dean of the College of Journalism and Mass Communications at the University of Nebraska-Lincoln. Veil also serves as a research fellow with the National Strategic Research Institute and is a member of the Arthur W. Page Society. Her research has been funded by the National Science Foundation, Department of Agriculture, Environmental Protection Agency, and the Department of Homeland Security's National Center for Food Protection and Defense and National Center for Risk and Economic Analysis of Terrorism Events. She's served on expert working groups for the Centers for Disease Control and Prevention and the Food and Drug Administration. Before Nebraska, Veil served at the University of Kentucky as associate dean for undergraduate affairs in the College of Communication and Information, chair and professor in the Department of Communication, and director of the Risk Sciences Division.
Cory Armstrong, Ph.D.
Associate dean for research and faculty affairs of the College of Journalism and Mass Communications @University of Nebraska-Lincoln
Cory Armstrong, Ph.D., (she/her) became the associate dean for research and faculty affairs at University of Nebraska-Lincoln’s College of Journalism and Mass Communications on July 15, 2022. Armstrong has also been appointed as a full professor in journalism and is the Lawrence L. and Ruth E. Pike Professor in Journalism. Armstrong’s research combines traditional and emerging media and focuses on how individuals use media to make decisions during weather events. Her studies highlight the often unmet evacuation and safety needs of vulnerable populations during weather emergencies— specifically floods, hurricanes and tornados. Armstrong holds a bachelor’s degree from Miami University, a master’s degree and a Ph.D. in mass communications from the University of Wisconsin-Madison. She also worked as a journalist for 10 years before returning to academics.